Two ways GM and Amazon can make money on Rivian’s electric pickups

General Motors might be attracted to the platform as a way to sell a more profitable electric vehicle, while Amazon could use the basic platform for logistics.

Source: www.cnbc.com

General Motors Co. and Amazon are reportedly in talks about investing in electric-vehicle maker Rivian Automotive in a deal valuing the startup at $1 billion – $2 billion. Rivian Automotive is working on electric pickup and sport utility vehicles. They debuted their concept versions at the Los Angeles Auto Show in November. An investment in Rivian could help General Motors capitalize on the electric pickup truck market and help ward off competition from companies like Tesla. For Amazon, investing in Rivian would signal an ambition to shift a portion of the massive vehicle fleet that delivers its packages to zero-emission vehicles.